Being the best, means we must first redefine how to deliver the best. But best of what?
What matters today is not the brand but the experience. What matters most is not just utility but that the useful product also is emotionally connected to the person using it. There must be some element that fascinates captivates and enchants.
Brands that struggle to become cult classics to the customer, must stop employing common ways we often describe strong brands.
Leaders in their industry - says who?
Cutting edge - that barely cuts the cheese.
To be extraordinary we must begin to realize this term is a verb. And extraordinary brands need to begin to understand the value of the experience behind their products.
Here's a great example:
This proves great marketing can also be great fun.
ReplyDeleteWould love to see the reaction to something similar being placed at Gand Central Station.
DeleteYes! There is great potential when it comes to marketing. As much as the field is about a detailed understanding of the buyer, it is as much as inspiring the imagination, elevating the spirit and sometimes getting a good solid smile from unsuspecting bystanders.
In New York, Grand Central would be a great spot for this tech tickle. Too often the feeling of GC can be overly focused. What a great way to break up the post/pre-work flow.
Thanks again for the fantastic feedback!
Socially Yours,
BobbySocial