Dynamic Decisions: Buying as a Journey

DYNAMIC DECISIONS: THE CONSUMER JOURNEY

 

Much of the reason we feel a decision is  simple to make is our familiarity with the act itself. What we often consider a single, momentary switch decision (up for on, down for off, green means buy, red means decline) is in fact a process stretched in parts over time and shaped by a large number of of intrinsic and extrinsic forces.

COMMUNICATE (AND BE HEARD)

No matter how chaotic the new digital landscape feels, if you have a message that needs to be heard, it's no longer enough to simply open your mouth.

We live in an age of countless ways to share our ideas, our frustrations and nauseating photos of cute kittens, yet we feel increasingly isolated and unheard.  So what does it take not only to be heard, but to influence others?