big idea marketing
In a generation driven by instant access, 24 hour workdays and information excess, we say we love the frenzy as much as the 80's loved the perm.
Years from now we may look back and cringe...But for the moment it's rad!
Marketers finally possess more than they need to compose a strategic communications symphony with ease.
Plus,the time saving tools at our fingertips allow us to not only catch up to the content craze, but encourage us to take a breath, take a break and perhaps have some high fiber cereal before starting again.
Lose the forest?
Make a tree.
In a generation driven by instant access, 24 hour workdays and information excess, we say we love the frenzy as much as the 80's loved the perm.
Years from now we may look back and cringe...But for the moment it's rad!
Marketers finally possess more than they need to compose a strategic communications symphony with ease.
Plus,the time saving tools at our fingertips allow us to not only catch up to the content craze, but encourage us to take a breath, take a break and perhaps have some high fiber cereal before starting again.
So, why do we always feel less like a tree with deep roots and
more like lumber destined for another round with the axe?
more like lumber destined for another round with the axe?
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